Insights from the 2025 WTW Skills Survey – Europe
In today's rapidly evolving business landscape, organizations are increasingly recognizing the importance of a skills-based approach to stay competitive and drive success. The 2025 WTW Skills Survey provides valuable guidance on how organizations can implement a skills-based approach to enhance their employee experience and competitive advantage when attracting and retaining talent. Insights also reveal what organizations are doing, highlighting actions organizations are, or preparing to, take.
This article combines the key findings and recommendations from the survey to offer a comprehensive guide, alongside insights from practical application by organizations In Europe.
A skills-based approach is more than just a trend; it is a strategic imperative for organizations aiming to thrive in a dynamic and competitive environment. Yet jobs are not going away as many fear. Jobs are powered by skills, further enhancing the way value of the work done is measured.
2.0 better employee productivity is reported by organizations applying a skills based approach
According to the 2025 WTW Skills Survey, organizations that effectively use skills in their people programs report significantly better business outcomes:
By focusing on skills, not just jobs, organizations can become more agile and responsive to market and business changes, enhancing employee mobility and engagement. The survey showed that those organizations that align skills to their job architecture found the benefits to be even more significant, they are twice as likely to use skills effectively and gain the benefits. This is the power of skills enhancing rather than replacing jobs.
In our experience, before embarking on a skills-based approach, it is important to identify and prioritise your use cases. The survey provides an overview of the most prevalent use cases in organisations applying a skills-based approach:
Technology support: 42% of respondents use skills assessment and testing platforms, highlighting the role of technology in supporting skills-based initiatives. Combined with a talent marketplace, this is a powerful way to enhance internal mobility for talent, getting the right people with the right skills into the right place. Technology also plays a key role in governance of skills and using the power of AI to keep skills updated and relevant to the business.
Challenges: Organizations highlighted a number of challenges associated with moving towards a fully skills-based model, limiting the practical applications. These were:
Implementing a skills-based approach requires a clear and structured strategy. Understanding the reason for a move to this approach and how it aligns to organizational goals.
First, it is crucial to define what skills mean within the organization. Whether they are technical, behavioural, or industry-specific, clear definitions ensure that everyone is on the same page and that the skills-based approach is effective. Setting a goal and reason as to why you are moving to this approach.
Developing a skills library is the next step. While 64% of companies have a skills library or taxonomy, many struggle with its application and usability. A well-maintained and accessible skills library is vital for the success of a skills-based approach, yet many are static and hard to update.
To tackle this organizations may want to shift to a dynamic skills architecture, moving from a scattergun approach to a more organized and systematic way to manage and update skills data. Technology plays a vital role in this process, using AI to automate the maintenance and updating of the skills library, making it more efficient and accurate.
Creating a talent marketplace is a great example to making skills data accessible and actionable, aligning skills with a job architecture and enabled with the right technology helps facilitate better talent mobility and ensures that the right skills are in the right places.
This approach can drive successful employee engagement where employees who see a clear path for growth and development are more likely to be engaged and productive, leading to greater retention.
Senior stakeholder engagement is paramount for relating an organizations skills to the strategic goals of the future. An example might be AI development or whether certain skills exist in a market the organization is launching into. In each case partnering with them ensures investment and buy in across the organization.
You should also address skill-related pay concerns. Implement pay practices that address skill-related pay concerns, such as positioning jobs at the higher end of the salary band, benchmarking jobs at a higher market percentile, and providing retention bonuses. Organizations need to carefully consider which skills they pay for and how as it will not be appropriate to all jobs, skills and/or parts of the business. This can help attract and retain top talent.
Whilst pay is not the main driver for a skills-based approach, it can be helpful in determining role pay. However, in linking pay to skills there is a danger that when those skills become obsolete or change, with organizations paying for skills they no longer need. The reason brings up the first step once more, determining the reason for the move to a skills approach, is pay the driver, or the enhancement of career and experience.
Lastly, start small and grow. Organizations can begin with specific use cases, such as learning and development, career growth, or strategic workforce planning. This approach allows them to test and refine methods before scaling up.
Implementing a skills-based approach is a strategic imperative for organizations aiming to enhance their competitive positions and drive success. By looking at how skills work in your organization you can better align workforce capabilities with strategic goals, enhance employee development, and improve overall performance and financial outcomes.
Our expertise can provide a clear roadmap for organizations to navigate the challenges and reap the benefits of a skills-based approach.
By taking these key steps, organizations can create a more agile, responsive, and successful workplace. Ultimately growing financial performance, employee engagement and successful attraction and retention.
